Smokin'

We all know that Budweiser, Winston, Playboy, and many other 'sin' brands sponsor music and sporting events. Here's one that took me by surprise. Check out Zig Zag Live! That's right, a company known for premium rolling papers (for tobacco use only) is sponsoring a small tour. It may be a club tour and it may be dominated by emo/indie college rock crap, but it still impresses me.

There are a lot of different rolling papers out there. Only Zig Zag has real brand recognition. People who have never inhaled a single puff recognize Zig Zag. Most afficianados I have met prefer Zig Zags with the orange pack 1 1/4's tops on the list.

But if you are trying to tell me that Zig Zag has reached a high enough level of consumer loyalty that it can sponsor a club tour because of tobacco products... what have you been smoking?