Wednesday, March 21, 2007

Intentionally Shifting Reality Tunnels

In my Machine Design feed I found this short article.
Steadily increasing U.S. GDP, a strong commercial construction market, and increased demand from major end-use industries are bolstering the U.S. market for compressors, vacuum pumps, and industrial spraying equipment. The value of air and gas compressors combined with vacuum pumps could rise from $3.7 billion in 2006 to $4.4 billion in 2010, according to market research publisher SBI, a division of MarketResearch.com. Similarly, the value of the industrial spraying-equipment market is projected to increase at a compound annual growth rate of nearly 12%, from $1.5 billion in 2006 to $2.3 billion in 2010.
While I have bent my mind into several different roles in attempts to better understand people and situations, this one is rough. Someone on the editorial staff at the magazine decided that the readership would benefit from this news. Who is the person reading that snippet and getting excited? What sort of individual views such an article and is thankful a publication such as Machine Design shared this news with them? Will they go home to their significant other and try to engage in an animated explanation of the great news they heard today?

Perhaps it stems from believing that in every field there exist people who genuinely love what they do. I want to get inside the mind of someone who gets overly enthusiastic about an expanding compressor, vacuum pump, and industrial sprayer market. "I'm tellin' ya, Ethel, the world is finally catching on. They called me a fool. But someday soon everyone will know the importance of heavy equipment that sucks and blows."

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