Saturday, January 12, 2008

I Can't Resist an Opportunity for Analogy

For as long as I can remember, this nation has been faced with an ongoing challenge. Are you an American who prefers Coke or Pepsi? For the past several years Coke has retained its title as the drink leader. Meanwhile the majority of Americans seem to prefer Pepsi and Pepsi products as evidenced by the extreme popularity of Mt. Dew, especially in the youth market.

Why is it that nobody seems to pay any attention to RC Cola? It doesn't even get brought up most places. It's like the media is simply ignoring it, blocking it out merely because only a minority prefer to drink RC Cola. When presented with the challenge shouldn't people also be presented with an opportunity to learn more about RC Cola as well?

Another one is Jolt. Nobody questions that Jolt is assuredly a fringe cola that only represents the smallest of a minority of tastes. Yet still, there are those who do like it and prefer it to the alternatives.

In college I encountered a radical departure from traditional American soft drinks in the form of Nitro Cola. Most have never heard of it and even fewer have ever given it a chance.

And why is the attention always on cola? There are so many fantastic things a person can drink. What about milk, juice, tea, coffee, ayahuasca, liquor, beer and wine? Just because a majority of Americans seem to have a preference for colas does that mean we should totally disenfranchise those who chose to drink other things?

Of course it is inevitable that a few people will look at all of these drinks and decide what they've really been looking for all along is a tall glass of water.

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